Washington Health System

The Washington Hospital has evolved into a fully integrated health system. Employing more than 2,000 highly trained medical professionals, Washington Health System provides health care services at more than 40 off-site locations throughout three counties. In addition, Washington Health System has diagnostic centers, outpatient care facilities, Wilfred R. Cameron Wellness Center, Greenbriar Treatment Center, urgent care and a hospice facility, all seamlessly working together to provide excellent patient and family-centered care. 

The evolution is due to the substantial growth and the changing needs of the community. The goal is to simplify and streamline healthcare by achieving better patient outcomes and providing the best possible care.

As medicine was evolving, Washington Hospital was looking to for a way to move away from the “bricks and mortar” of the hospital walls, to show a system of care and enable the community to see them as more than just a hospital building.

With multiple locations across three counties, they wanted to showcase what the hospital had become: an integrated, patient-centered health care system providing a complete array of services for patients of all ages.

We re-branded The Washington Hospital as Washington Health System. We assessed the inventory across all programs, practices, diagnostic centers and other locations. We identified which practices and programs needed to improve their numbers and which were most successful. We developed a creative campaign to create awareness of the health system’s new brand, aligning with the goals for each location. This included an internal communications portal to engage the health system’s nearly 3,000 employees and providers.

Washington Health System’s new identity along with the comprehensive “Centered Around You” creative campaign showcased what the hospital had built and become. We created community and regional awareness while improving patient numbers and effectively keeping patients engaged with the health system. We educated and engaged the employees, streamlined processes, improved the patient care experience and coordinated communications among the hospital, physicians, practices and programs, ultimately increasing the overall revenue of the hospital by three percent.